A common mistake that can hurt SEO ranking is failing to distinguish between copywriting and content writing. The purpose of the writing is the biggest distinction. The aim of copywriting is selling your brand and driving customers to your products and services; the aim of content writing is more generally informative, it provides valuable content while being geared toward SEO.
Levin Luminais Chronister Eye Associates
KeyBank
Tulane University
Destination Cleveland
This Dot Media
Providence St. Joseph Health
What’s the difference between copywriting and copywriting? Copywriting vs. content writing. Copywriting versus content writing. Copywriter or content writer?